Registered online bookmaker VicBet fined AU$130,000 by the Victorian Gambling and Casino Control Commission (VGCCC). Vicbet was fined for serious breaches of customer safety regulations. The fines were issued following an investigation into VicBet’s handling of customer accounts and adherence to responsible gambling obligations.
The VGCCC determined that VicBet fined case was made by violating customer trust in two significant ways. In one instance, VicBet offered and provided an $1,800 bonus bet to a customer who had requested the closure of their betting account in September 2022. This action directly contradicted the customer’s decision to step away from gambling and resulted in a fine of AU$50,000. By attempting to lure the customer back with promotional incentives, VicBet undermined responsible gambling principles and ignored their obligation to support harm minimization.
In another case, VicBet sent repeated gambling promotional material to a customer who had permanently self-excluded. Self-exclusion is a key harm-prevention measure. It is allowing individuals to take a break or permanently distance themselves from gambling activities. By failing to respect this decision, VicBet not only caused distress to the individual but also violated regulatory requirements, leading to a fine of AU$80,000.

Annette Kimmitt AM, CEO of the VGCCC, described these breaches as an “egregious betrayal of trust.” She emphasized the critical need for gambling operators to adhere to harm-prevention regulations and respect customers’ choices. “It is critical that gambling operators uphold public trust by following regulations designed to minimize harm,” Kimmitt stated. The VGCCC’s decision to impose significant penalties reflects its strong commitment to protecting individuals from gambling-related harm and holding operators accountable.
VicBet Fined: The Importance of Responsible Gambling
Gambling can be an enjoyable form of entertainment, but it carries risks for those who struggle to maintain control. Responsible gambling practices are essential for protecting individuals from financial, emotional, and psychological harm. Operators must provide tools that support these practices, such as self-exclusion programs, deposit limits, and access to support services. By doing so, they help create a safer environment for all players.
For those at risk, self-exclusion is a powerful way to regain control over gambling habits. This tool allows individuals to remove themselves from gambling platforms temporarily or permanently. However, its effectiveness relies on operators respecting and enforcing these exclusions, as seen in the VicBet case.
If you or someone you know is struggling with gambling, it is crucial to seek help early. Resources such as Gambling Help Online in Australia provide 24/7 support, offering free counseling, practical advice, and helpful tools to address gambling-related challenges. Gamblers Anonymous also provides peer support through meetings and discussions, fostering a sense of community for those looking to overcome their struggles. Additionally, local gambling support hotlines offer confidential advice tailored to specific regional needs.
Promoting responsible gambling benefits not only individual players but also the broader community. It helps prevent financial hardship by encouraging healthy gambling habits, such as setting limits and adhering to them. It also protects mental health by reducing the stress and anxiety associated with excessive gambling. For the gambling industry, prioritizing customer safety fosters trust and credibility, ensuring long-term sustainability and fairness.
The VicBet fined case serves as a stark reminder of the importance of adhering to responsible gambling principles. Customers should feel confident in their ability to seek help when needed, and operators must remain steadfast in their commitment to protecting vulnerable individuals. By working together, we can create a gambling environment that prioritizes safety, fairness, and well-being for all.
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