Betano Renews Partnership with Formula 1 Legend Felipe Massa
Felipe Massa partners with Betano, a leading online betting platform, that has extended its partnership with the renowned Formula 1 driver and recent Stock Car runner-up. This collaboration, first established in 2023, strengthens the bond between Massa, Betano, and their shared fans.
Felipe Massa: A Sports Icon
Felipe Massa is a celebrated motorsports figure. He was the 2008 Formula 1 runner-up and has achieved numerous victories in global competitions. Recently, he secured runner-up status in the Stock Car series in Brazil. Massa’s credibility and fanbase make him an ideal ambassador for Betano.
Felipe Massa partners with Betano: A Renewed Collaboration
The new multi-year deal reflects Betano’s efforts to enhance its presence in Brazilian sports. The company aims to connect with fans through engaging initiatives and responsible gaming advocacy.
Guilherme Figueiredo, Betano’s Country Manager in Brazil, praised the collaboration:
“Felipe Massa is more than an ambassador for Betano. He is a symbol of trust and inspiration. Renewing this partnership is part of our commitment to offering fans unique experiences and expanding our presence in Brazilian sports. Massa will also promote responsible gaming and support Betano’s social initiatives.”
Image source: Kaizen Gaming
Felipe Massa partners with Betano: Fan-Focused Activations
Felipe Massa has actively contributed to several fan engagement events with Betano, including:
- Betano Racing Event: Guests and influencers had the thrilling opportunity to race alongside Massa.
- Copa América Cup Tour: Massa represented Betano during this prestigious event in São Paulo.
- Stock Car Activations: Massa participated in events in Belo Horizonte with Atlético Mineiro during the city’s first Stock Car stage.
These activities exemplify Betano’s dedication to creating unforgettable moments for sports enthusiasts.
Felipe Massa partners with Betano: Celebrating the Partnership
To mark the contract renewal, Massa visited Betano’s new office. Employees enjoyed meeting the sports legend, taking photos, and receiving autographs. This event further reinforced the partnership’s positive impact on both fans and staff.
Massa shared his excitement about the collaboration:
“This is a very special relationship. I am proud to represent a brand that values sports. Every event we’ve done together had one goal: to create unforgettable moments for fans. I look forward to achieving even more together.”
Betano’s Growth in Latin America
The extended partnership aligns with Betano’s strategic growth in Latin America, a region where the brand has made significant progress:
- Colombian Expansion: In 2024, Betano received its license to operate in Colombia, opening a new market for its offerings.
- Brazilian Licensing: Betano was among the first operators licensed in Brazil’s regulated online betting market in early 2025.
By partnering with Felipe Massa, Betano aims to strengthen its presence in these key markets while maintaining a strong focus on responsible gaming.
Commitment to Responsible Gaming
In addition to entertaining fans, this collaboration highlights Betano’s dedication to ethical practices. As a responsible gaming ambassador, Massa will raise awareness about safe betting habits and help drive Betano’s social initiatives.
Felipe Massa partners with Betano: Conclusion
The renewed partnership between Betano and Felipe Massa is more than a sponsorship—it’s a testament to shared values, fan engagement, and responsible gaming. With its growing footprint in Latin America, Betano is setting new benchmarks for success in the online betting industry.
For fans, this collaboration promises exciting events and opportunities to connect with a sports legend. Felipe Massa and Betano are racing toward a brighter future together.
